Internet Marketing Glossary of
Internet marketing has a language of itself. Below is a glossary
Above the Fold : With reference to the top part of a
newspaper, the term is used in internet marketing to describe
the top part of the page that the user can see without scrolling
Copy: The style of writing on a website. Good copy will
be good for the visitor to read whilst persuading them to make a
purchase or click on a link.
Copywriter: Someone who is paid to write content for a
CTA: Abbreviation for Content Targeted Advertising. It
refers to the placement of relevant PPC ads on content pages for
non-search engine websites. Google Adsense is the market leader
in this area.
E-Zine: An information based electronic newsletter
usually distributed on the internet ( usually via email ). As
well as information the newsletter will contain promotional
Mailing List: Online a mailing list is an automatically
distributed email message on a particular topic going to
individuals. You can subscribe or unsubscribe to a mailing list
( opt in / opt out ). The sales percentage made from a mailing
list is much higher than direct from a website.
Opt in: To give permissions to a company to send you
promotional emails or an E-Zine This process is usually
performed from a website.
Opt out: To unsubscribe from a mailing list.
Pay Per Click: Where companies pay a fee depending on how
often their add is 'clicked'. Google adwords are a good example
Search Engine Optimization (SEO): See
Signature file: A footer that is automatically added to
outgoing emails. This can contain details of a website along
with promotional messages.