Search Engine Optimization

Overview - What is Search Engine Optimization

Search engine optimization is basically optimizing your website so that when someone enters the keywords that relate to your site in a search engine your website appears as high in the list as possible ( preferably on the first page ).

For example if you're website sells gold watches you would want your site to appear high up in the list of results when someone types 'gold watches' into the search engine. Or if you wanted real targeted traffic from the search engines you could optimize your site for 'I want to buy a gold watch'.

Search Engine Optimization for a website by onpage ( keyword density / placement, html tags etc. ) and offpage ( basically quantity and quality of incoming links to your site ).

It is recommended you check out the search engine optimization glossary of terms to start with. This contains content for both beginner and experienced Search engine Optimizer.